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For those who dread the act of selling, Subtly Selling Services delivers practical and thoughtful advice from someone who has successfully sold his services for more than 35 years using proven, low-pressure selling techniques.

For those who dread the act of selling, Subtly Selling Services delivers practical and thoughtful advice from someone who has successfully sold his services for more than 35 years using proven, low-pressure selling techniques.

This book contains 65 golden nuggets that will help put you on a path to a successful career and life. All you have to do is take each nugget you find and refine it in your mind. Then forge these thoughts into ideas and put the ideas into use. These nuggets will have no value until you do these simple steps, but when you do, they will pay dividends for the rest of your life.

It does not matter if you are selling a product, a service or an idea to a friend; you cannot reach high levels of success unless you can get other people to understand why they should listen to you and to do what you recommend.  This book is loaded with practical advice and tools to teach low pressure, subtle techniques, to help others understand the benefits of buying from you.  It uses real world examples to demonstrate how to apply what is taught.  Most people do not like to be sold or feel pressured to take action. This book shows how to make someone want what you are offering instead of feeling they have been talked into purchasing a product, service or idea they did not really want.  It teaches how to build relationships instead of one time sales.

This book contains 65 golden nuggets that will help put you on a path to a successful career and life. All you have to do is take each nugget you find and refine it in your mind. Then forge these thoughts into ideas and put the ideas into use. These nuggets will have no value until you do these simple steps, but when you do, they will pay dividends for the rest of your life.

It does not matter if you are selling a product, a service or an idea to a friend; you cannot reach high levels of success unless you can get other people to understand why they should listen to you and to do what you recommend.  This book is loaded with practical advice and tools to teach low pressure, subtle techniques, to help others understand the benefits of buying from you.  It uses real world examples to demonstrate how to apply what is taught.  Most people do not like to be sold or feel pressured to take action. This book shows how to make someone want what you are offering instead of feeling they have been talked into purchasing a product, service or idea they did not really want.  It teaches how to build relationships instead of one time sales.

ABOUT THE AUTHOR

DR. DAVID NIX has built a prodigious dental practice in Irving, Texas, over the last 35 years, focusing on delivering exceptional dental health while building long-term relationships with his patients, many of whom travel out of state for his expertise. Dr. Nix holds a BS in Biology and Chemistry, an MBA in Medical/Dental Management, and a DDS. He has also served as an instructor at Texas A&M University Baylor College of Dentistry in Dallas. When asked his proudest accomplishments, he’s quick to mention his marriage to Vickey (they recently celebrated their 40th anniversary) and his highly accomplished children, Jennifer and Bryan.

ABOUT THE AUTHOR

DR. DAVID NIX has built a prodigious dental practice in Irving, Texas, over the last 35 years, focusing on delivering exceptional dental health while building long-term relationships with his patients, many of whom travel out of state for his expertise. Dr. Nix holds a BS in Biology and Chemistry, an MBA in Medical/Dental Management, and a DDS. He has also served as an instructor at Texas A&M University Baylor College of Dentistry in Dallas. When asked his proudest accomplishments, he’s quick to mention his marriage to Vickey (they recently celebrated their 40th anniversary) and his highly accomplished children, Jennifer and Bryan.

Stories of success are a great sales tool.

Stories of success are a great sales tool.

This is a terrific read with actionable reminders of how we can all find and remain on the road to success in selling.


A practical and straightforward guide to understanding some excellent principles of selling and relationship skills in life.

Dr. Nix underscores the importance of connecting with people and gaining their trust, whether in personal relationships or in a business context.

Among other valuable nuggets are knowing when to say No in the appropriate circumstance, utilizing mentors & coaches to your greatest benefit and how success can result from failures & obstacles in life.

Darren L. Wickham

Follow the gold nugget road to success.


The book is an intelligent, perceptive, and practical analysis of differences between the approaches for selling tangible goods, e.g., a gold coin, and less tangible gold level services. It contains a treasure trove of golden nuggets (practical advice) explaining the approaches for selling gold level services.

These gold nugget techniques are useful from the perspective of the service provider and the consumer evaluating such services. A service provider need not doubt the path to success: they only need to follow the yellow nugget road outlined in this informative and concise book.

Amazon Customer

This book should be required reading for every dental, medical, or law student!


From the dedication page to the last sentence, Dr. Nix’s integrity shines through. The book flows like a fireside chat with your favorite mentor and provides solid advice on how to sell yourself – the true secret to building a private practice, running your own business or promoting your talents in the corporate world. A proven professional shares his real life experiences and reminds you of what’s really important with his heartfelt references to his family. Simply a joy to read.

Amazon Customer

This is a terrific read with actionable reminders of how we can all find and remain on the road to success in selling.


A practical and straightforward guide to understanding some excellent principles of selling and relationship skills in life.

Dr. Nix underscores the importance of connecting with people and gaining their trust, whether in personal relationships or in a business context.

Among other valuable nuggets are knowing when to say No in the appropriate circumstance, utilizing mentors & coaches to your greatest benefit and how success can result from failures & obstacles in life.

Darren L. Wickham

Follow the gold nugget road to success.


The book is an intelligent, perceptive, and practical analysis of differences between the approaches for selling tangible goods, e.g., a gold coin, and less tangible gold level services. It contains a treasure trove of golden nuggets (practical advice) explaining the approaches for selling gold level services.

These gold nugget techniques are useful from the perspective of the service provider and the consumer evaluating such services. A service provider need not doubt the path to success: they only need to follow the yellow nugget road outlined in this informative and concise book.

Amazon Customer

This book should be required reading for every dental, medical, or law student!


From the dedication page to the last sentence, Dr. Nix’s integrity shines through. The book flows like a fireside chat with your favorite mentor and provides solid advice on how to sell yourself – the true secret to building a private practice, running your own business or promoting your talents in the corporate world. A proven professional shares his real life experiences and reminds you of what’s really important with his heartfelt references to his family. Simply a joy to read.

Amazon Customer